The face of international financial crisis, the adverse effects of the export base of our province to transformation strain in Liling city, to help export-oriented enterprises to adjust business strategy bent outward from the past to the international and domestic markets to expand two-way. From January to June, the city realized an industrial output value of 16.28 billion yuan, an increase of 23.8%. Including ceramics, fireworks industry, the contribution rate of 80%. Since late last year, export-oriented industries in Liling City, two pillars of ceramics, fireworks industry, international markets, a serious decline. Statistics show that: This year Europe and the United States, Japan, Korea and other international markets for ceramics, fireworks products, decline in demand by more than 50%. Faced with the grim reality, the city's more than 500 ceramics enterprises, more than 400 fireworks companies take the initiative to break through and accelerate transformation. Liling City, the municipal government to seriously implement national measures to expand domestic demand to maintain growth and take the initiative to help businesses solve problems, to speed up the project with the higher authorities docking to help enterprises.
Liling City, Hualian Porcelain was originally a single export-oriented enterprises, 95% of exports of their products. Mutation in the international market circumstances, Hualian Porcelain firmly grasp that he is licensed manufacturer of the 2008 Beijing Olympic Games, this "stepping-stone", pounding the door to the domestic market. At present, the 2010 Guangzhou Asian Games, Shanghai World Expo Organizing Committee have signed with the Hualian Porcelain 3 billion in licensed merchandise licensing contract. In the first half of this year, corporate sales accounts for the domestic market more than 25% of total sales. Liling Hengda Fireworks Co., Ltd. to employ scientific and technical personnel specifically to develop new products for the domestic market through innovation occupy the domestic market. Their sleek designs and environmentally friendly products attracted Anhui, Hebei, Sichuan and other places of the customers, this year's domestic sales up to 45% or more.
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