The ceramics are busy “the revolution” the light quality

The ceramics are busy “the revolution” the light quality ceramics product energy conservation environmental protection
Study assiduously after ceramic expert's many years, unceasing promotion ceramics' level of development. Takes the lead in the world to send out the light quality energy conservation outer wall brick finally, in the Foshan porcelain sea international five building international assembly hall convention " Foshan may the ceramics ceramics, Taiwan writing ceramics: Light quality energy conservation outer wall brick whole world first press conference ". This press conference may the ceramics science and technology Limited company sponsor by Foshan, the Foshan limitless culture dissemination Limited company undertakes. China constructs decoration association curtain wall project committee Secretary General Song Xiechang, Guangdong Ceramics Association Secretary General Chen Zhenguang, China Ceramics master of art the clock you the glory, the Foshan Related Department to lead, the business circles public figures, media reporter the total 200 people to attend, common testimony this ceramic industry revolutionary grand meeting. may the ceramics mainly be engaged in savors the outer wall brick and the special west tile production as well as the outer wall whole effect research production and the sales enterprise. Its produces historic building outer wall brick for domestic origination product, product quality of material nature, plain, the flavor intelligence is full, has met the antique requirements completely, this product's extrusion, has opened the new page for China's famous race culture in the outer wall. What is worth esteeming specially is may Ren propose " the overall outer wall " the concept, not only the entire construction's outer wall effect art, has inserted naturally artisticly with the intelligence dull and in the stereotyped outer wall. 　　Now took the lead in the profession to develop the output to produce the light quality energy conservation outer wall brick, the structural ceramics outer wall brick entered from the brand-new time. Ceramic industry also unceasing to energy conservation environmental protection stem for stem.

How does the ceramic enterprise do the new product promotion

As for the enterprise, the new product promotion's importance is self-evident. Moreover the new product is high price entering the market, the profit is more considerable, is enterprise's survival principle and the foothold foundation. one, new product cuts into the off season, also rams the market foundation for the new product busy season. Therefore, the off season is the best opportunity which the new product cuts into. If in April completes the new product's market foundation work, 51 period, carries on promotion propaganda drawing again to the new product, the market can start very quickly. Promotes again after July and August, September and October's busy season drawing, the new produce market can start comprehensively. the two, new product promotions want “on rollers union” only then to suspend the product the terminal, the consumer only then have the opportunity to carry on the purchase. Therefore, spreads the city is one of new product promotion important works. This involves to the new product model provides whether to arrive, needs to aim at the clerk and the dealer establishes the strict system's system of examining and assessment, strengthens does an inspection, the new product only then releases truly to the terminal only then has the drawing function. The product suspends after the terminal, only then forms purchases for the first time, and obtains consumer's approval, only will then have consumer's two purchases, and will form the purchase which will continue. Therefore, how to draw the consumer to achieve purchases for the first time, is question which in our new product promotion process “pulls” must solve. According to “shop city” and “drawing” the priority order may divide into the following several operating mode:
　1st, promotes first, latter draws. First carries on the shop city, when the target market shop goods rate achieve above 60%, starts to engage in some large-scale promotion or the advertisements propaganda activity, the stimulation draws the consumer to purchase the product. Does the merit is: The drawing effect can obtain manifests directly. Because has the earlier period shop goods, after undergoing promotion propaganda drawing, the consumer can purchase this kind of product immediately in the terminal, then forms sales drawing. The shortcoming is because the new product popularity is low, the preliminary shop goods difficulty is big, the speed is relatively slow. If the promotion propaganda activity is not very effective, easy to create the partial product backlog. 　　2nd, draws first, latter promotes. This method engages in the promotion propaganda activity first, then stimulates the consumer purchase and the channel member stocks with goods. The merit is because has the new product earlier period promotion propaganda to drum up support, the new product shop city is easy. The shortcoming is the new product after the promotion propaganda, makes up the goods, if cannot follow, the consumer possibly does not purchase the product in the terminal, affects the promotion propaganda the effect.
3rd, pushes, pulls the synchronization to carry on. At the same time makes promotion propaganda drawing, at the same time carries on the shop goods, both unify. The merit has avoided the first two method shortcoming. The shortcoming is in the manpower and resources limited situation, the whole advancement speed is slow. The suggestion agitation customer's enthusiasm, carries on activities together and so on propaganda, promotion. Moreover, the promotion, the drawing circulation must carry on three rounds at least. enterprise before plan promotion, must seek for the entire active the first luminescent spot and the product selling point, estimated that the activity can achieve what kind of effect, for enterprise great income (visible and invisible), then after the science appraisal, reduces active again blindness. Best, must with the entire execution link, specially a terminal servicer carry on the following communication, listens to their appraisal. Do not move finishes with was finishing. Only then like this, we only then slowly the clear own promotion servicing activities existence's merit and the shortcoming, can enhance unceasingly and progress.

The ceramic industry internationalization needs to practice t

Our country ceramic tile output accounts for the world ultimate output near half, but export amount actually not to international market 10%; The Domestic enterprise in the management, the product quality, in brand marketing consciousness and the post-sale service compares with the international big company, but also has the very big disparity. makes the international brand consciousness insufficient the world famous ceramics enterprise to be good in the international market by the brand win, through the operation brand, the development brand, obtains the higher brand premium in the market, the enterprise competitive power is getting stronger and stronger. TOTO, Koller, the Terry sand, Florence and so on world famous brand has the long history cultural context, and insisted for a long time the brand route, has the high brand effect. But domestic ceramic enterprise brand consciousness is generally bad, although has the hawk sign, the new source, east the huge mythical bird and so on domestic well-known brand, but has the influence brand in the international market few also to be actually few, the brand influence is very weak, the existence brand are few, the fame is small, competitive power bad question. In the brand international popularity low situation, the domestic majority of ceramics Production enterprise earns is the meager processing charge merely. This to the China Ceramics long-term development is disadvantageous.
In brand construction, developed ceramic powerful nation, its enterprise, no matter the scale size, very much takes the own brand vivid packing. Each enterprise in the brand propaganda, in the brand image mold can under the very big free time. But domestic many enterprise's product quality, although is good, but actually lacks the specialized vivid packing, is very difficult in the consumer heart to have the specific brand image. In which reason is despises the brand construction or to the brand construction deficient patience in the idea, does not give up the investment fund, the making time to make the brand, but rather uses in the fund purchasing the equipment. In the Foshan ceramics profession, has " the cash changes the hardware, the hardware changes the scrap iron " the view, this also does not take the enterprise image construction the phenomenon and results one. the product design strength weak, invests few .
Many profession public figures in positively conduct the contrast research to the domestic and foreign ceramic industry. The partial researchers believed that the domestic and foreign ceramic technology's disparity is not big, main difference in product design, development. At present the domestic product popular variety, the variety nearly with the world synchronization, the product and the foreign product compare do not have the difference nearly externally, but looked carefully can discover the domestic product appears rough, is not fine. The overseas enterprise in develops on the new product, gives up the investment large amount of money. Its variety and the series are quite many, a series's product has the explicit subject, has manifested the decoration and artistic combining truly. Swiss Nero gland ceramics Chairman Wang Guansheng who according to the near future will enter the domestic market introduced that Nero ceramics' product each product will have own name, will have the explicit subject, the suitable space and the style.
In the home, in the product manufacturing, the design, majority is at the imitation and the plagiarism condition, the market is popular anything, the mainstream enterprise makes anything, other enterprises make anything with the wind. Therefore although in the market the different enterprise's product type is many, but in fact the product serious homogenization, lacks the individuality, the product essence, is not special, lacks the core competitiveness. This indicated that the Domestic enterprise does not take the scientific research development, lacks the true innovative ideology, does not have the independent intellectual property rights, the product design by with the wind primarily, therefore seizes the small space very difficultly in the international market, even is also very difficult in the domestic market to organize dodges the leap. Many enterprises only pay great attention the scale constantly. Causes the present Domestic enterprise not to present the world famous brand.

Xia unique style of ceramics

Xia is another minority - the party's key family established, they live in the plains and the desert between the draw with the Central Plains culture and nutrition, but also refused to completely finished, still persistent to maintain their own style. However, the Northwest landscape, after all, connected with Turkey, we are able to see artifacts from its blending of the signs of blood. Stubborn Monkey Deer This bottle is a civilian life with porcelain bottle outside the charge-off, short-necked, abundance shoulder, abdominal length, width Quanzu, sand at the end of non-glaze, beautiful upright form. Quintana Shi white glaze, underglaze black color outline decoration and shoulder deformation Lianban Wen painted a week, two drooping on both sides of the leaf-roller painted pattern, abdominal hand painted two wings of the geese flying in Lucao hovering over the other side of the painted a monkey with a pair of movement as the deer playing in the Lucao, a monkey to play a handheld Wei Cao funny deer, deer leg lift, Dishouminchun, if the animals could see the mischievous monkey with vigorous , as well as deer clever and take Coincidentally, the picture looks filled with a sense of movement and a sense of rhythm, dynamic, lifelike, to intoxicated practice of tone, endless paintings depict Italy, people can not tell, but also put it down. OK longing The theme selection draw monkeys, deer patterns, drawing on Chinese folk customs, metaphor, "Hou (Jazz)" and "(Pensions) Lu," reflected the then people's wealth and official Paul and longevity of life for himself. Very heavy, seemingly vague ideals with such a lively picture shown, we do not know who made those devices, I hope that this desire to save a beautiful bottle, together with the share of long-term.

Cultural history of the Song Dynasty Ceramics

Can be used as ceramic, so Cizhou can be understood as "ceramic" state. The state formerly Henan, is located in Hebei Cixian before burning in the Song, Yuan not moved since today's Pengcheng. History Cizhou and, later, more than the production of civil Pengcheng Zhu kiln ceramic, also known as "miscellaneous type kiln." Cizhou products decorated with carving, scratching or rust flowers mainly black and white, simple and generous, has been followed so far. Cizhou this period the most famous ceramic pillow, and more sculpture into a lovely image of the child, or the imposition of the decorations bright and clear, with strong ink style, flowers, birds, fish and insects, landscapes, calligraphy and poetry are all it freely, to a system porcelain painting techniques with a perfect combination of unique in the history of Chinese ceramics. There are also green glaze underglaze black color, white glaze glaze red and green color and low-temperature yellow, green, in Brown glazed pottery. Which the production of red and green glaze on the Ming and Qing Dynasty Jingdezhen overglaze development to some extent. The decorative style was also affected kiln in Shanxi Jiexiu, Zibo, Shandong, Shaanxi Yiu Prefecture, formed a so-called "Yaozhou system."
Jingdezhen's firing history can be traced back to the Tang Dynasty, was originally called "Chang South", Emperor Song Jing years, the place was renamed because of Jingdezhen porcelain has gained world renown.
Terms of this species on the Blue and White Porcelain, Jingdezhen can be said best in the world, this is a unique style of pottery. The glaze of white in flash blue, blue in the obvious white, translucent glaze, light see the film, so called "shadow blue" or "reflected Green", the "fake jade" said. Yang burning during the Southern Song Dynasty product plainer pure glaze, cover the burned product was a bit yellow. From the 10th century to the 14th century, the wide circulation of such products at home and abroad, the Yuan Dynasty and then gradually decline, giving way to blue and white and color glaze varieties. Qingbaikouan porcelain variety, everything living appliances, decorative carved primarily techniques, printing, engraving, sculpture and so much of their work performance Cisu Buddhist warrior figures and Wen Li, with daily life, the characteristics of secularization.
Jingdezhen kiln product matrix thin, high-quality raw materials mined when the real estate, fine in texture; the enamel is "glazed fruit" and "glazed gray," a blend of greater mobility during firing, so thin Department white, glazed office product was water green. After the Northern Song Dynasty, Jingdezhen kilns burning method using sagger Yang, a device of a box, which lowered firing costs, improving yield.
In addition, Jiangxi Jingdezhen also widely affected the other kilns, and Anhui, Zhejiang, Hubei, Hunan, Fujian, Guangdong, Guangxi and other places, the formation of a large phase "Jingdezhen kiln system."
Kiln construction, kiln that is famous Song Dynasty. It is located in Zhongyang County, Fujian Province, built the town of Kut, from the late Tang Dynasty, Five Dynasties began firing celadon porcelain Song to burn mainly black, white and blue fire. Jian kiln to produce light for the bulk tea black glaze, which is the Song "tea fight" atmosphere of the. The Taizhi for the Ukrainian soil color, and some glazed strip crystalline pattern was fine as rabbit hair, so this particular product is known as "rabbit hair light." Rabbit hair yellow, and white, said the money cents, Yin Hao. Droplet-shaped crystal was also due to resemble a perfect feather, known as the partridge spot. A very small glaze kiln changes will be formed around oil droplets in the kiln changes irregular blue, especially precious. Product in Japan called "Eye Glaze," the Japanese ceramic art is a big influence. According to legend, the area of Mount Temple was the proliferation of more use to this study in the Japanese monk proud to bring home many people when used in the construction of the temple lamp black glaze kiln, a time that black glaze lamp become fashionable in Japan. The late Northern Song court who have fired the kiln Queen's tea cup, after the black glaze Yuan burn. Kiln built in the ancient literature, also known as "dark mud building," "Black Building", "purple building."
Longquan kiln in Longquan County, Zhejiang Province, the area today, mainly in large kilns, gold around the village. To the late Southern Song Dynasty, with the exception of local foreign Longquan, Zhejiang Qingyuan, transportation, and other counties as well as Jiangxi Jian, Fujian Quanzhou in all styles of Longquan celadon firing, the formation of Longquan kiln system. Longquan kiln was developed following the Yue kilns, the highest burning in the early Northern Song Dynasty to Song Dynasty before development, thus forming a unique style and variety to achieve a high glazed state, is the largest kiln production south.
Longquan Kiln Porcelain early and by Ou Yue kilns of the kiln, etc., extensive use of carved decoration of designated or supported by the way, in yellow or green glaze Grey. About the late twelfth century, that is from the middle of the Southern Song Dynasty, the famous pink mature firing glaze. Later to the early Yuan Dynasty, thin enamel thick plums fetal enamel firing success of the Longquan kiln to reach its peak. Judging from the chemical composition, powder glaze, and plums AL2O3 glaze porcelain body were higher than those in the Yue celadon, most of the more than 20 ℅, using sophisticated washing technology, the increased raw material in the fine kaolin minerals and sericite minerals Some of the content of particles, thereby increasing the degree of fine porcelain body. Longquan kiln products of this period, lower CaO contained in the glaze, and K2O content increased, so that a corresponding increase in firing temperature, glaze firing temperature range was increased to porcelain made great progress.
Longquan kiln products, is rich in style, in addition to all kinds of household utensils, there are a lot of stationery, and antique bronze jade modeling and simulation modeling. In order to meet the characteristics of thick enamel, heap, or decals decorative flowers gradually replaced the carved decoration, into a unique style.
Song socio-economic and commercial trade because the development of ceramics caused unprecedented prosperity. In addition to a group of famous kilns of various styles, the many small but distinctive production of small kilns are all over the country. They produce not only the court of Queen utensils for daily production of the masses, the product is far inferior to that overseas, then, Westerners called porcelain China